Spotify-MoodGuru: UX Case Study
Hey there, music fans!
Ever struggled to find the perfect tunes on Spotify to match your mood? We've all been there! But what if Spotify could be more than just a music player? What if it could be like your personal DJ, making playlists that fit your mood perfectly? Sounds cool, right? Well, that's what we're all about! Join us on a journey to make Spotify even more awesome. Together, let's discover how music can make every day a little bit better!
Introduction
Design Artifacts
User Research
Wireframing
Story Boarding
User Flow
Prototyping
Duration
20 days
Tools
Presenting the MoodGuru on Spotify!
Say goodbye to playlist constraint and hello to songs that speak to you and fit your mood! With the MoodGuru, Spotify becomes your musical mood ring, analyzing your vibes and generating playlists tailored just for you.
Are you under stress? Must concentrate? Are you ready to relax or engage in some self-care meditation? No issues at all! With carefully selected playlists meant to reduce tension, improve concentration, and promote relaxation, The Mood Guru has you covered.
So, let's kick back, unwind, and let the Mood Guru turn your Spotify experience into a musical journey of joy and chill vibes!
01 / Empathize - Finding out what users need
User Survey
A user survey was conducted as part of this user research. This survey helped me gain a clear understanding of Spotify users and their frustrations and goals. Although most Spotify users are content with the service, they frequently discover that the playlists don't fit their activities or mood. A lot of users show interest in having their playlists adjusted to suit their mood at any given time. Spotify users mainly use the platform to listen to music for entertainment, relaxation, and mood enhancement. It would be great to have features like text and voice input for mood/state, preference customization, and playlist saving. Personalized music therapy recommendations have the potential to boost user pleasure and loyalty, leading to an increase in referrals to friends.
For more insights on the user survey, click here.
In summary, Spotify shines with its personalized music feature, offering tailored recommendations and mood-based playlists. While competitors like Calm and Headspace focus on meditation and relaxation, Spotify stands out for its music-centric approach. Its subscription model provides extensive content, though there's room for improvement in customization options. Overall, Spotify leads the pack in delivering personalized music experiences for relaxation and focus.
02 / Define - Pinpointing what users need and their challenges
1. Lack of Personalization
Existing relaxation and meditation apps like Calm and Headspace do not offer personalized music therapy options tailored to individual mood and needs.
2. Generic Playlists
Users often encounter generic playlists or relaxing soundscapes that do not fully resonate with their current mood or mental state, leading to a sense of disconnection.
3. Limited Music Therapy Options
Users struggle to find music therapy recommendations within these apps, hindering their ability to manage stress, improve focus, and enhance relaxation effectively.
4. Lack of Customization
Limited customization options within existing apps prevent users from personalizing their relaxation experience according to their unique preferences.
03 / Ideate - Shaping the blueprint
04 / Prototype - Let's bring the design to life
